This is the actual table behind Tubetific's RPM Intelligence feature — all 20 tracked niches, their tier, typical US-baseline RPM, and real range. These are industry-benchmark estimates, not live-measured revenue; see the disclaimer and methodology below before treating any figure as a guarantee.
Not computed from YouTube or any specific channel — these are external industry-benchmark RPM ranges, cross-checked across multiple 2026 creator-economy reports and refreshed periodically, last updated 2026-07. Real revenue varies by advertiser demand, audience geography, video length, and season. Every figure below is a US-baseline; RPM Intelligence's full in-app tool applies a real per-country multiplier on top of these numbers for a creator's actual audience geography.
20 niches tracked, grouped into 5 tiers (S through D) by typical RPM
Figures are US-baseline — audience country changes real earnings meaningfully; the in-app RPM Intelligence tool applies that multiplier
AdSense only — several lower-tier niches (music, meditation) often earn more from brand deals and licensing than from ads
A maintained reference table, not a live feed — treat borderline figures as directional, not exact to the dollar
| Niche | Tier | Typical RPM | Range |
|---|---|---|---|
| Insurance | S — $15+ | $24 | $15-$38 |
| Finance (investing) | S — $15+ | $18 | $9-$35 |
| SaaS (software tools) | S — $15+ | $18 | $10-$32 |
| Legal (personal injury) | S — $15+ | $22 | $10-$35 |
| Personal Finance | A — $8-15 | $10 | $7-$18 |
| Real Estate | A — $8-15 | $14 | $8-$30 |
| Health (supplements) | A — $8-15 | $9 | $5-$18 |
| Technology (reviews) | A — $8-15 | $11 | $6-$20 |
| Education (online courses) | A — $8-15 | $8 | $4-$15 |
| Business (entrepreneurship) | A — $8-15 | $10 | $6-$18 |
| Fitness | B — $4-8 | $5 | $2-$8 |
| Cooking (meal planning) | B — $4-8 | $4 | $2-$7 |
| Travel | B — $4-8 | $6 | $3-$12 |
| Beauty (makeup) | B — $4-8 | $5 | $2-$10 |
| Motivation (self-help) | B — $4-8 | $7 | $4-$10 |
| Meditation (ambient music) | B — $4-8 | $5 | $2-$11 |
| Gaming | C — $2-4 | $3 | $1.5-$6 |
| Entertainment (funny videos) | C — $2-4 | $3 | $1.5-$7 |
| Music (instrumentals) | D — under $2 | $1.5 | $0.5-$4 |
| Kids (children content) | D — under $2 | $1.5 | $0.5-$3 |
Are these numbers live or estimated?
Estimated — industry-benchmark figures cross-checked across multiple 2026 creator-economy reports, not computed from live YouTube or AdSense data. This distinction is stated directly rather than blurred; see /features/rpm-intelligence for the full methodology.
Why is my audience's country not reflected in this table?
Every figure here is a US baseline. RPM Intelligence's in-app tool applies a real per-country multiplier — a finance channel with a primarily US audience earns meaningfully more per 1,000 views than the identical content with an audience concentrated in a lower-multiplier market.
Why does a niche's real RPM vary so much within its own range?
Video length, seasonality, and production quality all move a specific video's RPM within its niche's range — the range reflects genuine variation, not measurement imprecision. Q4 (Oct-Dec) typically pushes actual RPM toward the top of a niche's range as advertiser demand rises.
How often is this table updated?
Periodically, as a maintained reference — not a live feed. The current data was last refreshed 2026-07; treat borderline tier placements as directional rather than exact.
Does a D-tier niche mean it's not worth making content in?
Not necessarily — several D and B-tier niches on this list (music, meditation) commonly earn more from brand deals, licensing, and platforms outside AdSense than from ad revenue alone, which this table doesn't measure.
How is this different from the RPM Intelligence feature page?
/features/rpm-intelligence explains the methodology, the country-multiplier system, and the in-app ROI calculator. This page is the underlying reference table itself, shown in full rather than described.
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