Data-driven guides on niches, algorithms, outliers, and monetisation.
Most creators pick niches based on what they like. The creators who grow pick niches based on what YouTube is currently rewarding. Here's the difference.
When a channel with 300 subscribers gets 120,000 views in 48 hours, the algorithm is showing you exactly what it wants to push. Here's how to read that signal.
High search volume + low viewer satisfaction = your biggest opportunity. We analyzed 10,000 YouTube comment sections to find where creators consistently fail their audience.
Insurance pays $28 RPM. Entertainment pays $1. Before you spend weeks making videos, know if your niche pays. Full breakdown with real data.
The best YouTube opportunities aren't in broad niches — they're in the gaps between them. Sub-niche divergence shows you where audiences are splitting before creators notice.
Everyone is talking about faceless channels. We analyzed 2,000+ of them to find which niches work, which formats perform, and what the algorithm actually rewards.